GOOGLE ADSENSE PROGRAM IS A POPULAR WEB ADVERTISING PROGRAM WHICH PROVIDES A GOOD INCOME SOURCE FOR MANY WEBSITES. THERE ARE WELL DEFINED TERMS OF SERVICE TO STRICTLY ADHERE TO,BUT WHICH MAY NOT BE EASY TO UNDERSTAND FOR THOSE IMPLEMENTING OR TRYING TO EARN OUT OF IT FOR THE FIRST TIME, WHEN PARTICIPATING IN THE PROGRAM.
ACROSS THE WEB THERE ARE SEVERAL INSTANCES OF OF MISUSE ADSENSE ADS. SO HERE R A FEW HELPFUL GOOGLE ADSENSE TIPS, MANY YOU MAY BE WELL AWARE OF, FEW YOU MIGHT GAIN BY KNOWING NOW. THESE ARE ALL PICKED FROM THE PROGRAM POLICIES, TERMS AND CONDITIONS AND FAQ ITSELF AND PRESENTED IN A SIMPLIFIED MANNER.
1. NEVER CLICK YOUR OWN ADSENSE ADS OR GET THEM CLICKED FOR WHATEVER REASON.
THIS IS A WAY TO CLOSE YOUR ADSENSE ACCOUNT PERMANANTLY.INCREASING YOUR INCOME BY CLICKING YOUR ADS AND INDIRECTLY, OFFERING INCENTIVES FOR CLICKS, USING AUTOMATED CLICKING TOOLS, OR OTHER DECEPTIVE SOFTWARE WILL ULTIMATELY BOOT YOU OUT OF THE ADSENSE PROGRAM. ADSENSE IS VERY SMART TO DETECT FRAUDULENT CLICKS. CHECK THE ADS WHICH APPEAR ON YOUR PAGES BY THE GOOGLE PREVIEW TOOL IF REQUIRED.
2. NEVER CHANGE THE ADSENSE CODE. THERE ARE ENOUGH MEANS OF ADSENSE OPTIMIZATION & CUSTOMIZATIONS AVAILABLE TO CHANGE THE COLOUR, BACKGROUND OR BORDER TO SUIT YOUR NEEDS. THE CODE MAY STOP WORKING AND VIOLATES THE TOS.
3. DO NOT FILL YOUR PAGE FULL OF ADS.DO NOT PLACE MORE THAN 3 AD UNITS AND 3 AD LINKS OR 2 ADSENSE SEARCH BOXES ON ANY WEB PAGE. ANYWAY, ADS WILL NOT APPEAR IN THOSE UNITS EVEN IF YOU PLACE MORE AD UNITS. BUT THIS IS THE LIMIT THEY SET, SO IT IS BETTER TO STICK TO IT.
4. RUNNING COMPETITIVE CONTEXTUAL TEXT AD OR SEARCH SERVICES ON THE SAME SITE WHICH OFFER GOOGLE ADSENSE COMPETITION IN THEIR FIELD IS NOT ALLOWED. LINK STRUCTURES RESEMBLING THE ADSENSE ADS IS A STRICT NO.RUNNING OTHER COMPETITIVE SEARCH TOOLS ON THE SAME PAGES WHICH HAVE ADSENSE POWERED GOOGLE SEARCH IS ALSO NOT ALLOWED. THEY DO ALLOW AFFILIATE OR LIMITED-TEXT LINKS. UPDATE: GOOGLE HAS ALLOWED YOU TO RUN CONTEXTUAL ADVERTISING LIKE YAHOO ADS, AUCTION ADS, ETC PROVIDED THE ADS DO NOT RESEMBLE ADSENSE ADS.IF IN DOUBT ALWAYS ASK FOR CLARIFICATION FROM GOOGLE.
5. CONFIDENTIAL INFORMATION RELATING TO YOUR LIKE THE CTR, CPM AND INCOME DERIVED VIA INDIVIDUAL AD UNITS OR ANY OTHER CONFIDENTIAL INFORMATION THEY MAY REVEAL TO YOU ARE NOT TO BE DISCLOSED. YOU MAY REVEAL THE TOTAL MONEY YOU MAKE AS PER RECENT UPDATES TO THE TOS.
6. LABEL HEADINGS AS “SPONSORED LINKS” OR “ADVERTISEMENTS” ONLY. OTHER LABELS ARE NOT ALLOWED.
7. ADSENSE ADS SHOULD OPEN ON THE SAME PAGE. IF ADS ARE OPENING IN A NEW PAGE ON YOUR SITE, CORRECT IT NOW AS GOOGLE DOES NOT WANT NEW PAGES OPENING FROM CLICKED ADS.
8. ONE ACCOUNT WILL DO. IF YOU FEAR THAT IF ONE ACCOUNT IS CLOSED DOWN FOR VIOLATION OF TOS, AND SO HAVE OPENED, 5 ACCOUNTS FOR 5 DIFFERENT WEBSITES,THEY WILL CLOSE ALL ACCOUNTS WHEN THEY FIND OUT. PLACE THE CODES. THEY WILL AUTOMATICALLY DETECT THE NEW SITE AND DISPLAY RELEVANT ADS.
9. ADVERTISERS PAY ONLY FOR CONTENT BASED ADS. CONTENT DRIVES RELEVANT ADS.SO PLACE YOUR ADS ON CONTENT PAGES. ALTHOUGH YOU MIGHT MANAGE SOME CLICKS FROM ERROR, LOGIN, REGISTRATION, “THANK YOU” OR WELCOME PAGES, PARKING PAGES OR POP UPS, THIS TOO WILL GET YOU OUT OF THE PROGRAM.
10. ALTERATION OF COLOURS AND BORDER IS A FACILITY TO BLEND OR CONTRAST ADS AS PER YOUR SITE REQUIREMENTS. I HAVE SEEN MANY SITES WHERE THE URL PART IS OF THE SAME COLOUR----
11. SENDING YOUR ADS BY EMAIL >>> HTML FORMATTED EMAILS LOOK GOOD AND ALLOW PLACEMENT OF THESE JAVASCRIPT ADS. BUT IT IS NOT ALLOWED AS PER TOS. YOU DO NOT WANT IMPRESSIONS REGISTERING ON THEIR LOGS FROM ANY EMAIL EVEN ONCE.
12. KEEP TRACK OF YOUR CONTENT. SO ADSENSE IS NOT ALLOWED ON SEVERAL NON CONTENT PAGES. BUT IT IS ALSO NOT ALLOWED ON SEVERAL CONTENT PAGES TOO.LIKE PAGES WITH---- MP3, VIDEO, NEWS GROUPS, AND IMAGE,PORN,VIOLENCE,ILLEGAL,CONTENT.
13. DO NOT ALTER THE RESULTS AFTER AD CLICKS OR SEARCHES - ENSURE YOU ARE NOT IN ANY WAY ALTERING THE SITE WHICH THE USER REACHES TO AFTER CLICKING THE ADS.
14. AVOID EXCESSIVE ADVERTISING AND STUFFING A LOT OF KEYWORDS.- GOOGLE ADSENSE WITH CORRECT PLACEMENT, FOCUSED CONTENT AND HIGH TRAFFIC WILL GET YOU MUCH MORE INCOME THAN OTHER PROGRAMS, SO EXCESSIVE ADVERTISING IS NOT REQUIRED. KEYWORD STUFFING DOES TARGET BETTER FOCUSED ADS, BUT OVERDOING IT IS NOT REQUIRED.
15. ENSURE YOU LANGUAGE IS SUPPORTED.IF YOUR WEB PAGES LANGUAGE IS NOT SUPPORTED, DO NOT USE THE CODE ON SUCH PAGES.
16. MAXIMUM 2 REFERRAL BUTTON PER PRODUCT PER PAGE - WITH THE LAUNCH OF THE GOOGLE ADSENSE REFERRAL PROGRAM, YOU ARE ALLOWED TO PUT ONLY 2 REFERRAL BUTTONS FOR ADSENSE REFERRAL, ADWORDS REFERRAL, GOOGLE PACK AND FIREFOX WITH GOOGLE TOOLBAR REFERRAL.
17. NEVER USE ADSENSE ADS AS ALTERNATE URLS.
18. DO NOT CONFUSE WITH ADJACENT IMAGES. MAKE SURE THAT THE ADS AND IMAGES ARE NOT ARRANGED IN A WAY THAT COULD EASILY MISLEAD OR CONFUSE YOUR VISITORS. MORE.
WHENEVER IN DOUBT, IT IS BETTER TO ASK FOR ADSENSE HELP FROM THE LEARNED AND HELPFUL STAFF OF GOOGLE ADSENSE.I DO HOPE THIS ARTICLE WAS USEFUL.
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